An Insight Into the Translation Business

September 14th, 2017

If you have overgrowing needs for Professional Translation Services or Search Engine Optimized Website Localization Services, this ARTICLE is for YOU!

In our present globalized world, we are not only living in the era of advanced technology, but we are suffering from its impact and influence so drastically as well. Every part of our daily life is closely related to technology one way or the other. And strangely enough, we are getting more and more intrigued and enslaved by its advancements that we cannot dispense with any, and cannot even imagine how we were ever able to live without those infinite forms of technology before. With mobile phones we are always in contact with our family and friends, with social networking we can socialize again with our long-missed classmates and university colleagues, with the internet we are able to get the required information and knowledge in no time, with computers and communication technologies we easily collaborate with our local and remote foreign business partners to carry out our daily business tasks and routine. Not only this, but we can even communicate with one another in ways that are very much similar to face-to-face, telephonic, and written modes.

If this is the impact of technology on our daily life, we cannot but say that it has a rather tremendous impact on translation and the translation industry causing radical changes mainly in translation tools, translation studies, trainings and work procedures. Using the internet to search for terminology and references has become more accurate and relevant. With the help of computer-aided translation (CAT tools), translators manage to save time and meet tight deadlines. They are also able to observe consistency, coherency and terminology management throughout each and every project, especially in the case of large ones. With the use of built-in QA checks, they are now capable of submitting error-free files as much as humanly possible. Although Machine Translation (MT) posed a slight threat to translators for being a free and handy tool to many clients, it was found that, after all, for their more technical and complex files, clients cannot dispense with human translation nor its valuable and recognized contributions in all their translation needs and localization requirements.

Coming to this point, it is now timely to highlight the role of translation agencies and how they were greatly influenced by the impact of modern technologies. By leveraging these modern technological inventions, translation agencies do not conduct their work from their premises only, but via their websites as well. Actually, the attention focused on their websites is double that directed to their work premises. For their websites, they mobilize the best web and graphic designers, social media, SEO and digital marketing specialists. Their websites represent their global image and brand. Once they are content that their website portrays the very desired image and brand, they set to conduct their business tasks with more ease and comfort using the relevant technologies. Through the use of the latest technological inventions, translation agencies are no more confined to deal with in-house translators, but rather stretch to the whole world to grab a wealth of translation professionals with native tongue in every spoken language. With a short heads-up email, all their worldwide team of translators line up in their remote destinations ready for the expected project that is shortly coming. Using a server-based, cloud-based collaboration or an online tool with project and vendor management capabilities, translation agencies engage in following-up the progress of their projects. If you are dealing with a sophisticated agency, translators in such case might expect a project package with all reference materials, Translation Memories, glossary and even versions of old translation, together with your most valued instructions (being the real boss whose satisfaction is ultimately sought) coming handy with the package. If the project is a book, brochure, handout, banner, leaflet or a flyer that requires desktop publishing services, the agency’s project manager passes it on to the in-house desktop publisher to take care of all the necessary details.

Are the services of translation agencies confined to these teeny weeny services? No indeed! As a client, you might need to localize your website, drive more traffic to your site, create attractive content marketing articles for your site or blog, launch digital marketing campaigns on social media and other high traffic online sites and magazines or you might as well launch it offline. Seeing the great influence of videos on any marketing campaign, you or the translation agency itself might point out the importance of tackling this point too to guarantee total success. Consequently, the agency will instantly call its savvy professional animator to work, along with its graphic designer, marketing and SEO specialists, if necessary. When the video is ready, voice-over artists are contacted to handle the narratives in as many languages as you would wish for. So, in fact, translation agencies are no more restricted to translation and localization services, but they have become the one-stop shop that you visit to get from all your business needs; be it translation, localization, website localization, copywriting, content marketing, blogging, SEO, digital or social marketing, designing, voice-over, desktop publishing or typesetting etc.

Although all the above details sound fantastic, one drawback is that a translation agency has to keep the cost of all these services within strict budget limits. And if, at any time, matters cease to run properly for them, they might tamper with their own resources. Thus a medium expertise will do, so no need for the crème de la crème caliber. And it is really no secret to know that, besides the salaries of in-house specialized staff and remote freelance translators, they also bear heavy operating, administration, business and general expenses on monthly basis. This implies that you actually pay for all these expenses along with the cost of your service.

If this was the case with translation agencies, what would the case of professional translators be like!

Well, actually the case applies exactly to experienced and professional translators. Having acquired the required qualifications & experience and built a good reputation through tackling with a reasonable number of renowned and global direct clients, professional or certified translators would likewise desire to start their own business career. However, in such case, having ascended the ladder step by step from beginning to top, they are not only experts in their own profession, but have vast expertise in the industry as a whole and in their fields of specialty in particular. They are fully knowledgeable of all aspects of the industry’s know-how and master all its tools. They are proficient in translation & localization, experts in working with CAT tools, Translation Memories and terminology management, competent in finding their authoritative references and doing the required terminology research, besides knowing precisely the top talents in every domain. And above all, they have great passion for their work and are only satisfied with the best. Their websites are their virtual business. By creating their professional online brand, said professional translators start their business career, and with the help of their previous direct clients and visitors of their newly created websites, they start earning their new living. Some start by offering their language combination only, while others begin by offering reasonable language combinations, being those of their acquaintance, whom they got to know from their long freelancing life. By these multiple new exposures, translators acquire broad knowledge about websites, web & graphic design, SEO, digital & social media marketing, desktop publishing & typesetting and much more. However, believing in specialization and always craving for the best, they resort to their big contact list of expert colleagues who specialize in these translation-related domains, if they are not themselves well-proficient in them. Therefore, you finally end by hiring experts, who expertly master their tools, and when need arises for other closely related services; they know precisely the perfect one and only person for the job, if they are not personally able to help you out. Adding to all the above advantages is the fact that running a virtual online business saves them a lot of expenses that all translation agencies are bound to pay. So here you actually gain the added value of paying only for the professional services that you request.

To sum up, after closely reviewing both cases, we finally end by having two examples; the first of these is that of specialized staff in various translation-related domains, together with a database of local and foreign online beginner to medium experienced translators working with highly-expensive prestigious translation agencies which are in many cases unaffordable to small and medium businesses, and the second is that of professional translators running virtual online businesses which offer the same range of services by expert professionals and their similar group of intimate professional acquaintance with affordable rates that are almost half the rate you ought to pay to a translation agency.

Now that we have shared with you all these confidences, which of these two options would you finally choose!

An Incredible Guide to Use Social Media for Business

September 14th, 2017

Remember how “Paper Boat” created a mass engaging campaign on social media last year? It actually made them become one of the brightest stars of the startups in India. Not only the newbies, but the well-known companies like Make My Trip, AirBnB and Nike plus Social awareness groups like Deepika Padukone’s Live Love Laugh Foundation used the power of Social Media to create ripples on the World Wide Web. If used in a right manner, Social Media can give a massive upsurge to your business.

Let us see how:

Using Digital Media is an inexpensive deal. If your brand is cool, it can get cooler with the hype you can get on Social media. Considering the rise of internet usage in India, we are adopting the digital trends with a really fast pace. So, it has become really essential to have a digital profile.

Make sure to use these Social Media tips in your campaigns:

Post videos: The rate of video engagement is really very high. There are predictions that digital videos can replace the ads on TV. Keeping this in mind, if you invest on videos, you can get true engagements on social media. Live video streaming, creating personal stories as web series, vlogs and making engaging videos related to your business can help you gain more traffic.

Upload personalized content and creative pictures: If your content and images are catchy, unique, personalized and speaks of the brand’s story, you can get more likes. People are bored of the monotonous and old fashioned stock image of brands. Posts including fresh content and creative pictures related to real activities help in gaining more traffic on social media.

Concentrate more on Mobile: As we all know that Smart Phones are slowly replacing internet usage on desktops. So, create the content which is mobile friendly. Also, create posts for the local audience and distribute it according to the right format, time and location. It will help you in targeting maximum people.

Create technology driven posts: No matter how and what we think about Artificial Intelligence, we are curious about it, and we love to read and discuss it. As we all are embracing the machine culture to our everyday life, putting it on Social Media can create interesting engagements. Creating posts related to technology, innovations, facts related to technology and Artificial Intelligence can help you gain more traffic. You can club technology with travel sector, health care, education and even the daily activities like using home appliances and equipment. It not only makes life easier but can help you grab more likes.

Hire a professional: Handling Social Media for business is a little different from posting from your personal account. You should always hire the professionals for the job, if you think you are not handling it correctly. People who are professional understand the trends, they know how to make strategies and how to deal with issues coming on the way. They know how to get more engagements on your content and they can create impressive digital marketing posts. They have the knowledge of the major platforms and they can offer a seamless lift to your current status on the web. You can also outsource your digital media to the agencies working in the field.

Be available: There is no particular time on which a potential customer can visit you and look for business. So, it is always suggested that, be available to your audience, if not 24×7, at least during your work hours. Reply all the questions asked by your visitors, if you cannot do that on the spot, make sure to tell them to wait and once you can, answer the questions. Having conversations with people who pitch you on digital media can help you in getting recognition. Reply to your messages and comments. Be thankful when they share your posts, it will create communication and improve your social media reputation.

Use meaningful Hashtags: Hashtags are popular and you can get a lot of traffic to your digital media profiles with the use of this powerful tool. It helps in categorizing the posts and making your content noticeable to people who are looking for similar stories. It will also help you in discovering the posts from your competitors. With the help of hashtags you can connect with various brands and people of similar interest and create an engagement. Using hashtags, which are related to your business can bring a massive traffic.

Now, when you know the tips for making engaging posts, creative images and impressive content for your social media campaign, let us check where to put these posts.

Here are the popular platforms for social media:

Facebook: As we all know that Facebook is one of the top social networking sites in the world and it tops in India, it can give you great business. Ever since Facebook came, more and more people are joining it. You can create your business account on Facebook or start a fan page. It is one of the best platforms for any business to get global audience.

Facebook Messenger: Also known as Messenger, it offers text, voice and video communication and you can use it for the promotion of your brand and also for telling your customers about the new things happening in your company.

Google Plus: People were not very sure of its success when it was launched in 2011, but today there are more than 500 million users on Google+, which is also known as G+. You can easily add people of similar interests and organize your connections with this platform. It has a global reach and you can post and share your images, texts, videos and web links on G+. Being a product of Google, it helps in indexing the content on Google really fast.

Twitter: It is a micro-blogging site which offers a unique feature of sending your messages in 140 characters. If you can be miser on characters and you know how to build unique and catchy content, you can advertise your business effectively. You can interact, communicate, pass information, talk about the latest news and target your audience with your products by using Twitter. It is a powerful platform where you follow people and they do the same. You can like or re-tweet posts which you find interesting and send personal messages on DM (Direct Message).

LinkedIn: It is a professional community where people can build their business or professional profiles. If you want to connect with professionals working in the similar field LinkedIn is the perfect platform. Here you can check the profiles of professionals because it has their education qualification, past work experiences, business network. Also, if you want to build a network of local professionals, you will find countless registered users.

YouTube: Founded by three former PayPal employees, YouTube is the most popular platform for video sharing. Each month, more than 1 billion visitors hit the website. You can upload your videos and reach maximum potential clients through video advertising on YouTube.

WhatsApp Messenger: For instant texting, WhatsApp is a great platform which you can use for your business. You can share texts, images, videos and voice clips through your Smart phone or Tablet. It is an effective platform for instant communication with your customers. You can also run your company’s ad campaign on WhatsApp.

Instagram: Instagram is a Social Networking platform where you can upload your pictures and videos. It has an amazing feature of filters through which you can edit your pictures and this makes Instagram a unique platform loved by millions of users. Instagram came in 2010, and Facebook bought it in 2012. Since then, the number of people on Instagram has up surged in a very high pace (as Instagram is linked to Facebook profile). Popular for its hashtags, Instagram can help in getting your business content viral instantly.

If you are not a part of these platforms, you must join these and start uploading your stories. It will not take much time to reach your target. So, you know what to upload of Social Media, where to post your content, your work will not end here, you will have to monitor your activities and the results. So that if you are not getting the desired traffic or result, you can change the strategy or work harder.

Managing and monitoring Digital Media:

It is not an easy task to manage all your accounts for Social Media and it is a time consuming task to login and log out from each of the sites. To make your task easier, you should start using Hootsuite and to manage your multiple Twitter accounts Tweetdeck is a perfect option.

· Hootsuite: It is one of the amazing options to monitor your postings on social media. It helps you in checking any activity involving your company or name. It also shows the areas of your interest.

· Tweet deck: If you use Twitter, you must not miss this resource. It will help you in managing multiple Twitter accounts plus it helps in organizing the mention and other engagements. You can jump into any topic of interest by searching it instantly.

Analyzing your social media insights:

To analyze the insights of your social media for business, you can use any of these services:

HubSpot: If you want to see how far your social media efforts have gone, you must use this resource. It will let you know all about your social media posts.

Facebook Page Manager: If you run a Facebook fan page, you must check the insights. It will help you in monitoring the traffic. You can check the most popular posts, from where the traffic comes and you can also connect with your audience by replying to them directly.

Seesmic: For those who want to manage all the Social Media accounts from a single resource, this is a great application. You can use Seesmic on your desktop as well as a Smart Phone.

Klout: Another amazing platform to check your Social Media reach is Klout. It helps in checking the most popular hashtags, posts and your overall progress of the Social Networking Sites.